Sarah Lianne Clayton is a versatile research specialist with extensive experience in both academic and professional research, strategy development, university-level teaching, and new business development in the technology, education, and digital media sectors.
After four years in academia and industry working across marketing, cyberlaw, and internet governance, Sarah relocated to Los Angeles to pursue a PhD at the University of Southern California focusing on the politics of decisionmaking and innovation in the blockchain ecosystem, implementing both quantitative and qualitative research methodologies.
Since graduating from her PhD programme, Sarah has helped tech startups and other industries enhance their competitive edge by conducting in-depth market research and identifying emerging trends. By analysing market segments and understanding customer needs, she has provided valuable insights that have guided organisations in developing targeted product features and tailored marketing strategies to effectively meet the demands of their specific audiences.